Brief Description
TikTok has transformed from a simple entertainment platform into a powerful marketplace for creators. Whether you sell handmade crafts like jewelry, candles, and home décor or digital products like printables, art, and planners, TikTok is a goldmine for creative entrepreneurs looking to grow their brand and make money.
In this guide, we’ll cover:
✅ How to set up your TikTok shop for selling crafts
✅ The best TikTok content strategies to drive sales
✅ How to market digital and handmade products effectively
✅ The top monetization methods for TikTok creators
If you want to turn your creativity into a full-time income, this guide is for you!
Why Sell Crafts on TikTok?
TikTok is one of the best platforms for selling handmade or digital products because:
✔ Massive reach – Over 1 billion active users, making it easy to find buyers
✔ Engaging content – Short-form videos quickly capture attention
✔ TikTok Shop & Marketplace – You can sell directly through the platform
✔ Viral potential – One viral video can skyrocket sales overnight
Creators who know how to showcase their crafts in fun, engaging ways are making thousands of dollars per month on TikTok.
Step 1: Choose Your Craft Niche
Before you start selling, decide what type of crafts you’ll focus on:
Handmade Crafts (Physical Products)
✅ Jewelry (handmade earrings, bracelets, rings)
✅ Home décor (candles, wall art, macrame, wood signs)
✅ Custom apparel (T-shirts, hoodies, tote bags)
✅ Personalized gifts (mugs, keychains, resin art)
Digital Crafts (Downloadable Products)
✅ Printable art & planners (wall prints, calendars, budgeting sheets)
✅ Stickers & SVG files (for Cricut users and crafters)
✅ E-books & guides (DIY tutorials, business guides)
✅ Social media templates (Canva templates, Instagram presets)
Both handmade and digital products can sell well on TikTok if marketed correctly.
Step 2: Set Up Your TikTok Shop or External Store
To sell directly on TikTok, you can set up a TikTok Shop.
How to Set Up a TikTok Shop (For Handmade Crafts)
1️⃣ Go to TikTok Shop Seller Center and sign up
2️⃣ Provide your business details (name, address, tax info)
3️⃣ Upload product listings with descriptions, pricing, and images
4️⃣ Link your TikTok Shop to your profile and start promoting
📌 Alternative: Use Etsy, Shopify, or Gumroad
- If TikTok Shop isn’t available in your country, link your Etsy, Shopify, or Gumroad store in your TikTok bio.
- TikTok allows one bio link (Use Linktree to add multiple store links).
Step 3: Create Viral-Worthy TikTok Content
The key to selling on TikTok is creating content that grabs attention and drives engagement.
Best TikTok Content Ideas for Selling Crafts
🎥 Behind-the-Scenes Videos – Show how you make your products
🎨 Creative Process – Time-lapse videos of you crafting
📦 Packaging & Order Fulfillment – Film yourself packing orders (People love this!)
🛍️ Product Showcases – Demonstrate your craft’s unique features
🤩 Trending Sounds & Challenges – Use viral TikTok trends to showcase your products
💡 Tips & DIY Tutorials – Teach others how to make crafts (soft-selling approach)
🚀 Bonus: Engage in TikTok Lives to showcase products in real time and answer questions from buyers.
Step 4: Use TikTok’s Selling Features
TikTok provides several built-in tools to help sellers generate income:
1. TikTok Shop (For Handmade Products)
- Sell products directly on TikTok without customers leaving the app
- Tag your products in videos for instant shopping
2. Product Links in Videos
- Add direct product links in video captions
- Example: “Shop this handmade necklace now! 🔗”
3. TikTok LIVE Shopping
- Host live sessions to showcase and sell products
- Engage with viewers, answer questions, and provide exclusive discounts
Step 5: Monetize TikTok Beyond Product Sales
Besides selling crafts, you can make money in other ways:
1. Affiliate Marketing
- Promote other people’s craft supplies or tools (Cricut, resin kits, painting supplies)
- Earn commissions when followers buy through your affiliate link
2. Brand Sponsorships
- Partner with brands in the DIY, crafting, or Etsy niche
- Get paid to promote crafting materials or digital tools
3. TikTok Creator Fund
- Earn money based on your video’s views and engagement
- Not the biggest income stream, but every bit helps!
Step 6: Promote Your Crafts Effectively
📌 Hashtags to Use for Craft Sales
Use relevant hashtags to get discovered on TikTok:
✅ #HandmadeBusiness
✅ #EtsySeller
✅ #SmallBusinessTikTok
✅ #PrintablesForSale
✅ #DIYCrafts
📌 Collaborate with Influencers
- Partner with craft influencers to promote your handmade or digital products
- Offer discount codes for influencer followers
📌 Run TikTok Ads (Optional)
- Promote your best-performing TikTok videos
- Set up TikTok Shopping Ads to drive sales
Step 7: Optimize Your TikTok Profile for Sales
Make sure your TikTok bio & profile are optimized for selling:
✔ Profile Picture – Use a clear brand logo or your craft business name
✔ Bio – Add a short and engaging bio (Example: “🎨 Handmade Art | Shop Now ⬇”)
✔ Link in Bio – Add your TikTok Shop, Etsy, or Gumroad link
✔ Pinned Videos – Pin your best-performing craft videos for instant visibility
Final Thoughts: Can You Really Make Money Selling Crafts on TikTok?
Yes! TikTok is one of the best platforms to sell both handmade and digital products.
📌 Quick Recap – How to Sell Crafts on TikTok:
✔ Choose a craft niche (handmade or digital)
✔ Set up a TikTok Shop or Etsy/Shopify store
✔ Create engaging, viral TikTok content
✔ Use TikTok’s built-in selling tools (Shop, Live Shopping, Product Links)
✔ Monetize beyond product sales (affiliate marketing, brand deals, TikTok Creator Fund)
✔ Optimize your TikTok bio and videos for maximum reach
Whether you’re a small business owner, Etsy seller, or digital artist, TikTok can help you turn your craft into a full-time business. 🚀
💬 Are you currently selling on TikTok? Drop your questions below, and I’ll help you get started! 😊
